10TH BIRTHDAY FOR GET CAUGHT READING
Publishers Team Up with NBA, Reach Out and Read to Mark GCR’s First Decade
Wednesday, April 1, 2009 To mark the 10th Birthday of Get Caught Reading in May
2009, the Association of American Publishers is teaming up with the National
Basketball Association and Reach Out and Read to carry the campaign, which
celebrates the pleasures of leisure-time reading, to a new level. This year, the
groups plan to distribute thousands of posters featuring NBA and WNBA stars
“caught reading” their favorite books, at select NBA events and through Reach
Out and Read pediatric centers in 50 states.
Working through the NBA/WNBA community outreach programs NBA Cares and WNBA
Cares, the posters will also be displayed and distributed at NBA Cares/WNBA
Cares Reading & Learning Centers, which provide children an opportunity to
access educational and technological resources, at NBA team “Read to Achieve”
events and activities taking place throughout the season, and at community
events during WNBA Cares Week in May.
The posters will also be distributed through Reach Out and Read pediatric
hospitals and community clinics throughout the country. Reach Out and Read works
closely with doctors to stress the importance of reading during well-child
visits. After visiting with one of the tens of thousands of ROR partnering
physicians, each child will receive a book from ROR along with a glossy Get
Caught Reading poster from AAP. More than 5.7 million books are distributed each
year to more than 3.5 million children through Reach Out and Read.
WNBA and NBA stars featured during Get Caught Reading’s 10th Birthday year
include: Jerryd Bayless (Portland Trail Blazers); Greg Oden (Portland
Trailblazers); Joe Alexander (Milwaukee Bucks); Derrick Rose (Chicago Bulls);
Candice Wiggins (Minnesota Lynx); Lindsay Whalen (Connecticut Sun); Taj
McWilliams-Franklin (Detroit Shock); and Roy Hibbert (Indiana Pacers).
Click here for more
information.
National Geographic Kids
Get Caught Reading
This May in celebration of Get Caught Reading May, National Geographic Kids
readers share the love of books and reading with a host of prizes too. AAP's
program now celebrates its third year in partnership with National Geographic
Kids, whose readership demographic is age 6-14, and reaches 1.2 million
print subscribers and 1.6 million online subscribers.
Among the contests and programs already in store,
NG Kids will dedicate their Kid's Reader's Blog:
Dog
Eared to the program's participating publishers.
Click here for more information
Click here
to read the press release
